THE ICONIC SALON IS BORN

IT ALL BEGAN IN A TWO-BEDROOM MANHATTAN APARTMENT

Mario Badescu leaves Romania to embark on a journey in pursuit of the American Dream. Crafting all of his products by hand, he set out to introduce his European-style facials to the people of New York City. It was in his NYC apartment that he created the now iconic Drying Lotion.

Time Changes, Trends Change but Good Skin is Forever - Since 1967

OUR PRODUCTS

Our products aren’t thought up in a lab, they’re made and mixed by us – from real life experience. They work fast, but they’re no quick fix. Because we’re in it for the long run. From the first blemish forward. Every day. For a lifetime. And we’ve got three generations of faces to prove it.