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Q&A: Why Are Our Toners Called Cleansing Lotions?


03.28.16 - Why Are Our Toners Called Cleansing Lotions

Q. Why does Mario Badescu call its toners cleansing lotions?

A. It’s a question we get asked often—and we totally get why. (Another frequently asked question that piggybacks off of this one is whether or not our “cleansing lotions” are in-shower body lotions. They’re not ☺.)

“Cleansing lotion” is actually the classic name for toner. We’re keeping the label true to Mario Badescu’s original product names so his legacy remains intact and we remain authentic to the brand’s heritage.

Any more questions? Tweet us @mariobadescu!

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Author: Kimberly Yang

I hold these truths to be self-evident, that skin care is paramount, green tea is everything, and the Internet rules all (typical Gen-Y philosophy; if it wasn't 'grammed, it never happened). Also pertinent: writer, content creator, national sales director at Mario Badescu. For more about me, visit my Google+ page.

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