Before bed (after cleansing, toning, and moisturizing) dip a cotton swab into the pink sediment at the bottom of the bottle. Apply a dab of this lotion directly on the whitehead. Do not rub in. Let it dry and rinse off in the morning. DO NOT shake the bottle; if contents get shaken during packing and delivery, place the bottle on a flat surface until the layers separate and the pink sediment rests on the bottom.