What's The Big Deal With Hyaluronic Acid?

hyaluronic acid

Oh my, how we LOVE our Hyaluronic Acid. Seriously, guys, it doesn’t get much better than this—Hyaluronic Acid helps absorb moisture from the environment while preventing moisture loss in order to retain skin’s natural hydration levels. Which is probably why we have 5 products with this ingredient in the name, and endless others that include it.


Hyaluronic Acid isn’t an exfoliating acid (like Alpha Hydroxy Acids, for example). It’s actually a naturally occurring polysaccharide, and one of the main things that keeps young skin looking plump and supple. The skin makes less and less of it as we age, and bad habits like poor diet and smoking help deplete it even faster. Applying Hyaluronic Acid to the skin creates a temporary plumping effect, leaving the skin softer, smoother, and better hydrated. In other words: younger-looking. If you'd like to use this in your skin care regimen, check out this all-time MB fan favorite, the #holygrail of lightweight eye creams: the Hyaluronic Eye Cream.

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